Real estate agents are more than professionals who help clients buy and sell properties. They have turned into marketers who have to fight for visibility, especially in large markets like Orange County. But, we’re here to help! In this blog post, we’ll cover five tips for real estate marketing.
1. Don’t Be Afraid to Outsource Tasks
As you develop and build your career, you will start to find that there aren’t enough hours in the day to complete your checklist. From looking at listings that suit your client’s budget and requirements, to following up with leads, you likely have a busy day. Allowing tasks to slip by can hurt your reputation and your career. So, it’s important to recognize when you need to outsource tasks.
Outsourcing a task to someone like a virtual assistant can give you essential time back. An outsourced team member can reach out to your leads, schedule showings, and even weed through listings to present to clients. If you feel as though you waste even an hour of your day, don’t be afraid to outsource tasks. There are some virtual assistants that specialize in helping real estate agents, so you can trust that you’ll find a great assistant.
2. Hire a Social Media Manager
A social media manager is an essential part of your marketing strategy as a real estate agent. Today, many real estate agents rely on social media to attract new clients and show their work experience. In some markets like major cities, social media can be very competitive amongst real estate agents. So, it’s important to have an expert handle your accounts.
The reason we recommend hiring a social media manager to handle your real estate profiles is that social media takes a considerable amount of time. You have to be consistent and have excellent content. You have to interact with your followers and network with people in your area. When you hire a social media manager, all of this is taken off your shoulders.
3. Master Graphic Design
When it comes to marketing your listings, graphic design is critical. Whether you're designing a flyer for an open house or a social media post, the design of your materials is important. Your marketing materials are one of the first impressions a potential client has of you. Because of this, it’s critical that you have great designs.
If you don’t want to spend time taking up graphic design, we recommend outsourcing this task too. There are many freelance graphic designers who can help with real estate content. Even some virtual assistants specialize in graphic design, so this is an easy task to outsource.
4. Don’t Be Afraid to Splurge on High-Quality Photography
Some real estate agents still take listing pictures on their smartphones. Because the photographs of your client’s listing is the first thing that potential buyers see, it is critical that you hire a professional to do this. Many homes that have professional pictures in their listings sell for far over the asking price, especially in busy markets. So, we recommend making sure that you splurge on high-quality photography for your listings. Perhaps even more so, we recommend doing this for high-price homes.
5. Adopt New Technology
Because technology is constantly adapting, there are many marketing tools that are extremely helpful for real estate agents. For example, there is a tool that enables you to create your own QR code for a digital business card. This way, leads can easily save your number to their contacts, rather than losing a physical business card. Another example is 3D tours for clients who are out of town. These tours show the clients how the home really looks, rather than relying on 2D images.
If you experience a common issue, such as leads losing your business cards, do some research to find a solution. Chances are, there is a solution out there for your problem.
Marketing For Real Estate Agents
Overall, marketing can be difficult for any industry. So, it’s important to learn everything you can about marketing for real estate. Our biggest piece of advice is to not hesitate to reach out to someone who is an expert in this area. There are many options for outsourcing someone to help you excel with your marketing.
If you need a virtual assistant or help with your social media, the Assistantly team is here for you. Contact us today to learn more about how we can help you close deals and find new clients.
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