Should You Outsource a Social Media Manager For Your Small Business?

Hailey Davis
Jun 19

Social media is one of the best ways to connect with your audience. Most businesses of all sizes have noticed the importance of social media in their marketing strategy. But, social media can be the last thing someone running a business wants to do. There are many other things to focus on, and many business owners simply don’t have the time to do it. Not to mention, hiring a full-time employee can be costly. Thankfully, there is the option to outsource a social media manager.

What Does a Social Media Manager Do?

A social media manager is someone whose sole responsibility is to manage a social media account. They do everything from curate content, post the content, and interact with the account’s followers. High-end social media managers, such as the ones from Assistantly, will even come up with a marketing strategy that will help you grow your account, which can help you grow your business.

When you hire a social media manager, you can rely on them to keep your accounts active. And when your social media accounts are active, you are more likely to get new clients. They will completely take this task, and sometimes burden, off of your shoulders.

Why You Should Outsource a Social Media Manager

There are many reasons you should hire a social media manager. Not to mention, certain industries benefit even more from hiring a social media manager than others. For example, a real estate agent, an interior designer, or a business coach will likely see an increase in business from hiring a social media manager. However, the reasons below are benefits that just about every business will see.

To Save You Time

It’s no secret that posting on social media takes a considerable amount of time. A common mistake that many businesses, both large and small, make is they post on their social media profiles once a month and don’t engage with their followers. This strategy, most likely, will leave your audience unengaged and uninterested in your business.

Here are some things you need to do to have a successful social media strategy:

  • Create content (Design graphics, take photos, edit images, etc.)
  • Come up with engaging captions that market your business well
  • Post content on all social media platforms
  • Engage with your followers and respond to messages
  • Connect with potential customers

As you can see, social media management is a time-consuming job. It can take up to 10 hours per week per account. So, if you don’t have the time or desire to spend this much time on your business’ social media accounts, hiring a manager is a smart idea.

To Save You Money

Outsourcing an employee can save you thousands of dollars every year. According to an article from Entrepreneur, outsourcing an employee can save you 78% in operating costs. So, when you outsource a virtual employee to run your social media accounts rather than hire someone full-time, you can save a lot of money. And, the truth is, a small business doesn’t need someone to work full-time on their social media accounts. They only need a high-quality manager who can work on their profiles for five to 10 hours per week. So, save your money and outsource a social media manager.

To Make You Money

Posting on social media to market your business is highly profitable. A Hubspot article reports 71% of people who have a positive interaction with a business on social media will recommend them to family and friends. The same article says 76% of consumers have purchased something that they saw in a social media post. It’s safe to say that posting on social media frequently can help drive sales for your business. But, if you don’t have the time to do this, the best solution is to hire a social media manager.

Ready to Outsource a Social Media Manager?

If you would like to outsource a social media manager (SMM), our team is happy to help you! Our SMMs are highly experienced and are ready to craft the perfect social media strategy for your business. To learn more about what we can do for your business, please contact us for more information. We can’t wait to speak with you!

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