Katie Walker's specialized online tutoring business, one-on-one math support for students with learning differences, was growing fast, and she couldn't keep handling admin and finance on her own anymore.
She brought on two Unicorns close together: one for finance and bookkeeping, one as her Executive Assistant. Both were fully integrated into the business within weeks. The partnerships have worked so well that she's now hiring a third.
This is what made it work, on all three sides: the client, the Unicorns, and Assistantly.
Where pressure was building
As the business grew, the founder was carrying more than one person could manage.
Books were significantly behind and prior year taxes weren't cleared
Multi-state payroll compliance had gaps she couldn't fully scope
Existing finance SOPs were generic and inconsistent
Her inbox and calendar were starting to feel unmanageable
Every new hire also meant time spent training them.
That time was the one thing she had least of.
On the Assistantly side
What Assistantly put in place
Assistantly found the right people and kept the feedback loop tight. The client and the Unicorns did the rest.
01
Finding the right people
Assistantly placed talent who could ramp up quickly. The finance Unicorn already knew QuickBooks, Stripe, and banking software, so she could focus on learning the business instead of the tools. Ramp time was still needed, just less of it.
02
Structured onboarding and integration
An onboarding call for each Unicorn, with Client Experience and Talent both present, documenting tools, training plan, communication rhythm, and what success looks like.
03
Success plans
Each Unicorn received a success plan based on the way the client operated and the outcomes she needed.
04
Support after day one
Check-ins on expectations in the first week, then at 2 weeks, 30 days, and 60 days.
On the client side
What the founder brought
Treated the Unicorns as employees and team members, not task-doers
Explained the why behind every task, not just the what
Set up structure from day one: weekly check-ins, a shared task tracker, SOPs, and Loom walkthroughs
Let the Unicorns shape the process instead of dictating it
Protected time for training, even when her calendar was stretched
Shared even the smallest feedback early, because small friction left alone turns into bigger friction
On the Unicorn side
Both went past the job description
Both Unicorns went beyond what was expected in their first weeks, which made onboarding easier on everyone.
Kyle
Finance and bookkeeping
Wrote SOPs from scratch for undocumented tasks she knew she'd repeat, and had the founder review them
Checked payroll on her own, caught a discrepancy, and resolved it before the founder had to follow up
Met with the outgoing team member on her own to absorb as much context as possible
Used Claude to research questions first, then brought what she couldn't solve to the founder
Janesha
Executive Assistant
Proposed daily 15 to 20 minute check-ins
Offered to work with the founder to reorganize outdated documents
Reached out to other team members on her own to learn the business
Lined up anything that needed the founder's input before each check-in, so nothing got blocked
What changed
Overseeing less, delegating more
Kyle
Finance and bookkeeping
Daily check-ins were scaled back by week two, and moved to weekly by day 30
The founder no longer oversees core bookkeeping day to day
Payroll runs independently, and compliance moved into a managed payroll tier with vendor support
Janesha
Executive assistant
Became the filter between the founder and her team within three weeks
Planned the third hire's first week of training, set up their access, and helped lead their onboarding
The founder took her first real time off, two days, in the middle of a staff transition
The partnership
Work that used to sit on her plate
The founder now trusts both Unicorns with it
The first two Unicorns are now helping bring the next hire up to speed
3rd
Unicorn now being hired
The founder went from carrying finance, scheduling, and team coordination herself to leading a team that handles them. Because it's working, she's hiring again.
★★★★★
“She came with so much experience and expertise! Hiring Kyle has gone fantastically.”
★★★★★
“She jumped in to solve 2 problems before I even anticipated she would be ready to do them independently. Very happy so far.”
Katie WalkerCEO and founder
Why this worked
A successful hire has three parts
Great talent is only one of them.
The first third: the right talent
Assistantly finds people who can ramp up quickly and take ownership early. That's where most placement agencies miss the mark in shaping soft skill matches.
The second third: Assistantly's support
Every partnership gets structured onboarding and integration, success plans, and ongoing HR and payroll support.
The last third: the client
This founder gave her Unicorns context, structure, and room to shape how the work got done, and she raised feedback early instead of letting it build.
When all three show up, new hires stop feeling new fast.
Tell us the first role to hand off
We'll find someone who can take it over, and stay with the partnership long after day one.